We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey. Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster. We enabled creators to highlight events happening in their experiences on the group page.
Real-time translation API
- Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox.
- We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience.
- Creators now have more insight into where players are finding their experiences and insight into the effectiveness of their ads.
Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players. We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system.
Paid access in real currency
Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI. We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We introduced a new curation unit to recommend new experiences to people on Roblox every day. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces. Creators who meet a set of eligibility requirements can now upload sound effects that are 10 seconds or less and pass a moderation verification.
If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox. Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces. We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience.
- We expanded profiling capacity with new features in our Script Profiler to help creators.
- We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world.
- We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.
- If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login.
We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item. Creators can now enable automatic occlusion culling, saving performance by not rendering objects aren’t in the player’s view. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences. We launched new capabilities for our AI assistant which is now able automatically add, remove, or change assets in a scene in realtime.
Chat tab in app
We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience.
New studio UX beta
We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they’re interested in. We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home. “Top Playing Now” is a new experience sort that offers a real-time view of the most popular experiences on Roblox based on concurrent users. We updated our highlight and outline system to now be properly rendered and displayed on mobile devices. We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts.
We gave creators the ability to archive past Marketplace items without reaching out to Roblox for assistance, allowing them to better maintain their catalog of available items. We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences. We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster. We launched a pilot test of a new Shopify integration, allowing select brands and creators to partner and sell real world items in game.
We introduced a Developer Console tool to help creators debug and solve issues with memory usage and memory leaks. We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account. We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform.
Login UX update
We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox. Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items. Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games. We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren’t following the Community’s rules. Paid access and restricted games can now use Ads Manager to promote their game for better discoverability on Roblox. We improved Assistant’s capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements.
Opening up Marketplace to more creators
We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players. We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player’s line-of-sight. We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform. We made it easier for creators https://pinup-game.in/ to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience.
Mesh & image APIs
We expanded profiling capacity with new features in our Script Profiler to help creators. We launched our new custom “Builder” typeface across all surfaces that Roblox supports today. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. Brands can purchase a 24-hour ‘takeover’ of the banner at the top of the the Roblox homepage, which serves the ad to everyone on Roblox whose over 13 years old.
